VISION - MISSION AND CORE VALUES
MISSION
For Vietnamese brands in the global market!
VISION
LERIN GROUP aims to develop into a leading Trade in Services – Technology – Industry – Real property group in the region.
LERIN GROUP aims to develop into a leading Trade in Services – Technology – Industry – Manufacture group in the region, unceasingly innovating and absorbing new initiatives to create an ecosystem of high-quality products and services, improve quality of life of Vietnamese people and elevate the position of Vietnamese brands globally.
CORE VALUES
Prestige – Conscientiousness – Intellect – Agility – Elite – Humanities
PRESTIGE
LERIN GROUP protects its PRESTIGE like its own honor, always fully prepares execution capacity and spares no effort to fulfil its commitments.
INTELLECT
LERIN GROUP considers creativity as a source of vitality, a lever for development, appreciates the spirit of "dare to think, dare to do", and advocates to develop the Group into a "Learning enterprise".
ELITE
LERIN GROUP sets the goal of "Elite people - Elite products and services - Elite life - Elite society" for all of its activities.
CONSCIENTIOUSNESS
LERIN GROUP considers CONSCIENTIOUSNESS a business foundation, fully complies with the law, maintains ethics, puts customers at the heart.
AGILITY
LERIN GROUP establishes the guiding principle of "Speed and efficiency in every action", and practices "Fast decision - Fast investment - Fast deployment - Fast sales - Fast change and adaptation".
HUMANITIES
LERIN GROUP fosters all relationships with a humane spirit, creating "Concord among people" on the basis of fairness, integrity, and upholding the strength of solidarity.